Socio-Demographic Segmentation

Acorn is a segmentation tool which categorises the UK’s population into demographic types according to multiple factors including their lifestyle, life stage and affluence.  

The Acorn Profiles highlight type across a wide range of demographic, behavioural and attitudinal attributes. The descriptions of each category, group and type provide an overview of the wider range of topics for which information is available via the Acorn User Guide.

Wellbeing Acorn segments the population into 4 groups (Health Challenges; At Risk; Caution; Healthy) and 25 types describing the health and well being attributes of each postcode across Britain.

An example profile for Cambridgeshire is provided below.

For more information and all published profiles, use the buttons above.