ACORN is a geodemographic tool developed by CACI to understand a consumer’s lifestyle, behaviour and attitudes. By analysing demographic data, social factors, population and consumer behaviour, it provides precise information and an understanding of different types of people.

The categories are outlined below. For the profiles Click here!




It is commonly used by private and public sector organisations to more effectively target and communicate with communities.

The Acorn Profiles highlight type across a wide range of demographic, behavioural and attitudinal attributes. The descriptions of each category, group and type provide an overview of the wider range of topics.

More information is available via the Acorn User Guide.


Cambridge City Profile

East Cambridgeshire Profiles

Fenland Profiles

Huntingdonshire Profiles

South Cambridgeshire Profiles

Peterborough Profiles

Bespoke Area Profiles