ACORN Well Being Profiles

Wellbeing Acorn is a geodemographic segmentation of the UK’s population, specifically designed with health and well being issues in mind.

Wellbeing Acorn segments the population into 4 groups (Health Challenges; At Risk; Caution; Healthy) and 25 types describing the health and well being attributes of each postcode across Britain.

The groups are outlined below. For the profiles, Click here!



More information can be found in the Acorn Well being User Guide.


Cambridge Profile

East Cambridgeshire Profiles

Fenland Profiles

Huntingdonshire Profiles

Peterborough Profiles

South Cambridgeshire Profiles

Bespoke Area Profiles