Physical Activity

Insufficient physical activity is one of the leading risk factors for death worldwide.

Insufficient physical activity is a key risk factor for long-term conditions such as cardiovascular diseases, cancer and diabetes.

Physical activity has significant health benefits and contributes to prevent many long-term conditions.

Globally, 1 in 4 adults is not active enough.


The Government published Sporting Future: A New Strategy for an Active Nation in 2015. It looks beyond simple participation to how sport changes lives and becomes a force for social good.  At its heart are five outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.  Putting this policy into practice to achieve these outcomes means significant change for partners.  Sport England’s ‘Towards an Active Nation’ strategy sets out how it will deliver this task. The key changes are:

  • Focusing more money and resources on tackling inactivity because this is where the gains for the individual and for society are greatest
  • Investing more in children and young people from the age of five to build positive attitudes to sport and activity as the foundations of an active life
  • Helping those who are active now to carry on, but at lower cost to the public purse over time.
  • Putting customers at the heart, responding to how they organise their lives and helping the sector to be more welcoming and inclusive, especially of those groups currently under-represented in sport
  • Helping sport and physical activity to keep pace with the digital expectations of customers
  • Working with a wider range of partners, including the private sector, using partners’ expertise and investment to help others align their resources
  • Working within the sector to encourage innovation and share best practice particularly through applying the principles and practical learning of behaviour change 

Mapping Audit

In 2017, Living Sport and the County Council have undertaken a mapping audit and report to begin to identify the offer of physical activity and sport across Cambridgeshire and Peterborough.